Work
Projects I led, designed or both. Each one starts with making something complex clear, for the team and for the people using it.

Scaling Training Production
Restructuring how a team designs and builds VR training, taking output from one product per quarter to one a month.
3× team output per quarter

Crime Scene Management Training
Leading the design and delivery of a VR training that 2,000+ Dutch police officers can complete without help.
2,000+ officers, almost no support questions

Designing for Online Sales
A concept redesign of the Van Gogh Museum homepage, built around what visitors actually came to do.

Technical Maintenance Training
Leading a client project from the sales pitch to deployment, turning a complex maintenance procedure into a short VR training.
2h → 20 min training time for the client

Designing with Typography
A type specimen booklet staged like a silent film, letting a typeface show its mood instead of just its letters.